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Five Benefits specific to the 3R Selling instructional design model

 Five design characteristics distinguish 3R Selling from other media sales training: 
 
 1. No other media sales training is derived from the world-famous Customer Focused Selling program first developed in 1984 by The Center for Sales Strategy and re-developed, enhanced, and fine-tuned every year since.

 
 2. 3R Selling offers a stimulating and contemporary training environment:  
 
  • Visually appealing graphics that contribute to learning.
  • Fully self-paced, with frequent interactivity and active participation.
  • The best examples in the world—the seller’s own clients. Real-time, real-world business development is built-in.
  • An Online Trainer is assigned to each salesperson in the program, evaluating course projects and providing feedback and suggestions.
  • Downloadable reference materials and forms that encourage transfer of skills and systems to the workplace.
 
 3. It’s the perfect balance of theory and practice. Salespeople in the 3R Selling program learn, apply, learn, apply, learn, apply! Constant application to actual business prospects helps make the learning lasting—and often results in the salesperson scoring a very solid order from the prospect he/she chose to use as the course project.

 
 4. CoLearn’s robust instructional design model keeps sales manager is fully involved and informed—in only minutes a day. Managers don't have to wonder if the salesperson is "getting it." They:  
  • participate at critical junctures, helping to guide and mentor;
  • have their own online interface where they can track each seller’s progress through the program;
  • observe and review the salesperson’s work on all course projects;
  • receive periodic emails notifying them of each seller’s progress and suggesting how they can help guide and mentor the salesperson, using the coLearn Coaching Moments; and
  • have direct access, as desired, to the assigned Online Trainer.
5. Comprehensive, world-class, media sales training has never been so affordable. The open rate is under $1,000 and volume users enjoy substantial discounts. Contact coLearn for pricing information.

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